The average household believes it can last 90 days if it were to lose its income and rely solely on savings. In reality it is just 24 days.
These are just some of the findings revealed in this year’s Deadline to Breadline report. The report assesses the financial stability of people across the UK by analysing how long people believe they could survive financially if they lost their income – their deadline to breadline.
The perception of those surveyed this year was that the average household would be 90 days from the breadline if it lost its income. But, we calculate the average household could only last for 24 days, a difference of 66 days. This is the kind of perception gap that the research is trying to expose,…